🔍 CASE STUDY #009 // GHL EXPERT – TELEHEALTH PORTFOLIO

FROM FRAGMENTED INTAKE
TO AUTOMATED REVENUE.

How a telehealth portfolio rebuilt its acquisition engine – increasing consult‑to‑purchase conversion by 47% and cutting manual intake time by 90% using custom GHL infrastructure.

+47%
Consult → Purchase Lift
90%
Manual Intake Reduction
$1.8M
Incremental Revenue
⚠️ THE PROBLEM

Growth Choked by
Manual Ops & Leaky Funnels

A premium telehealth portfolio with multiple brands (medical weight loss, brain health) had strong clinical offers but terrible acquisition systems. Intake required manual entry across 3 different platforms.

Lead scoring was non-existent and patient follow-up was inconsistent. The technical lead needed a senior strategist capable of shipping complex, conditional branching workflows that actually moved the revenue needle.

The Client Brief:

“This is not a beginner role. We need someone who has shipped complex, revenue-generating funnels. You must be comfortable with conditional branching, webhooks, and API integrations.”

⚡ THE SOLUTION

Full-Funnel GHL Infrastructure Across Brands

I architected the entire patient journey inside GoHighLevel, focusing on frictionless intake and high-touch automated follow-up. Key tactical interventions included:

  • 01. Intake & Eligibility Workflows — Conditional logic to screen for medical eligibility (GLP‑1, NAD+), auto-disqualifying ineligible leads with educational sequences.
  • 02. Multi-Channel Sales Funnels — Landing pages integrated with order forms, post-purchase membership bumps, and treatment upsells.
  • 03. Behavioral Lead Scoring — Automated weighted points for payment initiation and consult bookings, routing high-score leads to the closing team.
  • 04. Custom API Integrations — Connected GHL via Make to the pharmacy ordering system and the primary telehealth platform, eliminating manual data entry.

“What's your current drop‑off point between consult booking and first payment? That's where I'll attack first. My logic cut no-show rates by 58% for my last health client.”

— Arsalan’s Strategy Proposal to the Portfolio Tech Lead

The Build Phase

Phase 1

Foundation

Audited existing funnels with 71% abandonment. Built new direct-to-purchase flows and order bumps. AOV +34%.

Phase 2

Automation

Built multi-channel SMS consult reminders that cut no-shows by 52%. Deployed 9-day email onboarding drips.

Phase 3

Integrations

Connected GHL to pharmacy and clinical platforms via custom API. Eliminated all manual patient intake tasks.

Result

Refined ROI

Consult-to-purchase went from 19% to 28%. Added refills and subscription renewal sequences for long-term LTV.

12-MONTH OUTCOMES

PORTFOLIO GAINS

-52%
Consult No-Show Rate
+34%
Average Order Value Lift
+32%
Total Customer LTV Increase
★★★★★

“Arsalan is the real GHL wizard. He rebuilt everything – from the landing page psychology to the backend API integrations. Our intake team stopped begging for mercy. Worth ten times his rate.”

— Morgan (Tech Lead, Telehealth Portfolio)

🎯 The Takeaway for Telehealth Brands

Success in telehealth is not just clinical quality – it's about frictionless acquisition and automated retention. Correctly architected GHL infrastructure can replace 4 tools and turn a leaky funnel into a revenue machine.

NEED A REVENUE ENGINE?

STOP BUILDING FUNNELS.
START PRINTING REVENUE.

I architect high‑converting GoHighLevel funnels, multi‑channel automations, and lead scoring for telehealth, wellness, and DTC brands.

⚡ BOOK YOUR STRATEGY SESSION

15 min. No BS. Just a blueprint for acquisition.