FROM INVISIBLE TO
$8.2M DEAL PIPELINE.
How Arsalan Faysal built a high‑trust paid media engine for a boutique M&A firm – LinkedIn, Google, and YouTube – driving a 34% increase in qualified conversations.
Great Content,
Zero Amplification
A boutique M&A advisory firm had exceptional thought leadership but was invisible to their ideal clients: insurance agency owners considering a sale.
Founder Jessica needed more than a lead-gen factory; she needed a strategist who understood high‑trust B2B, 18-month sales cycles, and executive audiences. Credibility was the priority over cheap clicks.
The Client Brief:
“This is not a high-volume lead generation role. We need someone who understands executive audiences, high-trust marketing, and long-cycle M&A deals.”
A Multi-Channel Awareness & Nurture Engine
I stepped in as fractional paid media lead, strategically distributing Jessica’s expertise to the right eyes at the right time using a four-pillar approach:
- 01. High-Intent LinkedIn Ads — Sponsored content targeting insurance agency owners by job title and specific geography.
- 02. Precision Google Search — Dominating keywords like “sell my insurance agency” and “business valuation insurance.”
- 03. YouTube Video Amplification — Pre-roll and in-stream placement on financial channels, retargeting viewers with deal case studies.
- 04. Trust-Led Nurture — Audience layering to ensure engaged users were retargeted with social proof and deep-dive insights.
“You don't need more content. You need the right people to see it. I'll build a machine that puts your expertise in front of every owner within 200 miles of a sale.”
— Arsalan’s Initial Paid Media Strategy Proposal
The 6-Month Build
Mapping
Audited dormant accounts. Built ICP for $5M-$50M revenue owners. Set up full conversion tracking.
Launch
Launched LinkedIn Content and YouTube pre-roll. Strong engagement signals established early on.
Retargeting
Refined LinkedIn targeting with lookalikes. Set up retargeting sequences. CPL dropped to $210.
Pipeline
Increased budget on top channels. Attributed $8.2M in pipeline. 12 qualified deals in negotiation.
B2B DEAL FLOW
“Arsalan completely changed how we think about paid media. He understood our long sales cycle. Within 6 months, we had over $8M in active deal pipeline. An absolute game changer.”
— Jessica (Founder, Boutique M&A Advisory Firm)
🎯 The Takeaway for B2B Services
High-trust, long-cycle B2B marketing requires a different playbook. You optimize for awareness and retargeting. The formula: LinkedIn for reach + YouTube for proof + Google for intent.
WANT HIGH-TRUST MEDIA,
NOT CHEAP CLICKS?
I build fractional paid media engines for financial services, advisory firms, and professional services. No vanity metrics. Just pipeline.
⚡ BOOK YOUR STRATEGY SESSION15 min. No BS. Just a blueprint to reach ideal buyers.